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PaperMarker Nov 10, 2016

Importance Of Business Cards

Need a Business Card? Yes, we all must have these questions in mind. Now a day, everyone carries around a smartphone and has access to the internet. Today our business is digital ie; sending email, signing contracts, attending meetings. A business card is one thing that digital will not fully replace. In the digital age, business cards can still have a huge impact on the success of business. The impression that we make depends on how much effort you put into the design and where you do business. Its relatively small size, the business card can be critical to the development of small business. Business cards are often handed to the clients, they can be a highly customized form of marketing. Their multiple design options are provided innumerable opportunities to promote your business in a creative manner.

Necessary of a Business Card

Give people the ability to follow up:

When you encounter someone and develop that instant empathy, you want to give them a chance to follow up with you instantly without having to pass hand for a pen or phone. Although, where you meet someone who may not have all of these technologies on them or isn’t comfortable using them. This is why nothing can still replace the place of business card inspire people the ability to follow up with you.

Effective direct marketing tools:

SEO (Search Engine Optimization), Bookmarking websites and Email marketing all of them do a great job of attracting leads and prospects, but they still aren’t as effectual as personally meeting sealed with a handshake along with a business card exchange. You can meet a potential lead or contact at any time ie; conferences, happy hour and airport lounges with business cards at all time will ensure that you will not miss the chance to make a valuable business connection. Keep some cards in your pockets or wallet so the next time you face a prospect you are prepared.

Focused on the goal:

One is trying to look for work it is not uncommon to engage in a few networking events. If you go to events with certain business cards on your person then you can instantly create a goal. If you decide to approach networking events then your business cards can serve as a reminder and keep rapt on the goal, people will follow up with possible opportunities.The goal is to make a memorable first impression business card and they act as a great icebreaker. The card will not only contain the name and contact details, can also mention the person’s skills and the services that they provided.  It’s good to recall that random experiences with different people happen all the time. A memorable business card is much far than to just pass on an email address.

 

MANJU is a Content Writer at PaperMarker, a Printing Press company in Dubai, UAE. She is well-experienced in Web design and also a passionate about music, reading, 3D printing techniques and writing non-tech articles.

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